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Keys to Success:
Change the Status Quo
Raise Your Standards

NS Capital was formed in 2010 to offer a new standard of investment advisory and portfolio management services. Everything we offer has been developed and paid for using our own resources. That fact means that we have no third-party affiliations that could influence or distort our independence and objectivity. This makes it possible for NS Capital - unencumbered by the legacy thinking and conflicts of the status quo financial services industry - to offer fully transparent and conflict-free investment advice and portfolios to individuals and small businesses. 

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NS Capital was formed to address specific problems that are endemic in financial services:

    -    Lack of independent and objective research 

    -    Conflicts of Interest and the lack of transparency 

    -    Biased portfolio construction

    -    Pricing 

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As Financial Advisors with a Fiduciary duty our only loyalty is to our clients, and success is solely dependent on client outcomes, so unlike much of the financial services industry, we succeed not off clients but with our clients.

The New Standard in Portfolio Management 

NS Capital porfolio management background

Portfolio Management is the Foundation of Financial Wellness

There are many facets to achieving long term financial wellness: portfolio management, financial planning, tax planning and estate planning. All are important components, but not equal in their impact on financial wellness. NS Capital believes that high-quality portfolio management–how your assets are managed and what you pay–is the critical component for long-term financial wellness. It is the foundation upon which all other facets are based.

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After we complete our advisory phase–which determines the wants and needs of each client–NS Capital focuses on portfolio construction and asset management exclusively. We are not a generalist firm because we know that high-quality portfolio management requires constant attention, which cannot be said of the other facets. This in no way negates the value of the other facets; but our approach is to partner with subject matter experts who also are focused solely on their specific discipline as we are on ours.

Planning decisions are event driven and require periodic attention.

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Four Principles for Investment Success

1. Recognize the Two Types of Asset Management

  • PROFESSION

  • BUSINESS​​

 

2. Identify the Two Types of Advice

  • REGISTERED INVESTMENT ADVISOR (RIA)

  • REGISTERED REPRESENTATIVE (RR)

 

3. Understand the Two Factors That Impact Performance

  • SKILL

  • COST

 

4. Demand Full Transparency

  • WHAT ARE ALL THE FEES AND COSTS?

  • WHAT ARE THE CONFLICTS OF INTERESTS?

  • IS THERE CURRENT AND PAST LITIGATION?

  • IS THERE AN ALIGNMENT OF INTEREST?

When it comes to asset and portfolio management,
nothing is static–there are no one-time decisions.

Portfolio Construction

The ideal portfolio strikes a balance of safety and certainty on the one hand and aggressiveness and gains seeking on the other. 

A Well-Constructed Portfolio Should​

  • BE A PORTFOLIO THAT CAN BE UNDERSTOOD

  • HAVE THE ABILITY TO COMBINE MULTIPLE STRATEGIES 

  • BLEND PASSIVE AND ACTIVE MANAGEMENT IN AN INTELLIGENT WAY

  • CORRELATE FEES TO VALUE

NS Capital’s primary job is to manage our client’s relationship to the capital markets and to protect against the risk of emotional decisions during times of turmoil. When NS Capital is hired it is not just to construct the portfolio based on the needs, wants and goals of a client at a specific point in time; it is also to change the portfolio when warranted–that can be from an investment standpoint or from the standpoint that a client’s circumstances change.  

Investing for Safety and Certainty

Traditional bonds do not offer the combination of income and stability that they have in the past. That is why NS Capital, for this point in time, offers a choice of conservative investment options with low levels of risk and incremental reward.  Investments that can be used either as a standalone or in some combination to achieve our goal of Safety and Certainty. 

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Investing for Gains Seeking

Timeframe

No one should invest in equities without a longer term horizon, PERIOD!

The safety and certainty portion of the portfolio should serve as a volatility mitigator because the pathway to superior long-term returns demands that the investor be able to stay emotionally detached from the “ups and downs” that will occur in the stock market. You can’t expect consistent results if you are seeking higher returns because only with full market volatility will you get full market returns. 

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NS Capital Equity Investing

NS Capital employs two approaches to equity investing:

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“The stock market is a device to transfer money from the impatient to the patient.” 
 
—Warren Buffett    

NS Capital Portfolio Methodology

AN INTELLIGENT BLEND OF PASSIVE AND ACTIVE MANAGEMENT WITH CORRELATED FEES CREATES A WEALTH BUILDING ADVANTAGE

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Beta Core

 

THE BETA CORE IS A PASSIVELY MANAGED EQUITY PORTFOLIO WHICH TAKES WHAT THE MARKETS GIVE US

Alpha Ring

 

THE ALPHA RING IS AN ACTIVELY MANAGED GLOBAL EQUITY PORTFOLIO  WHICH SEEKS
LONG-TERM OUT PERFORMANCE

Let's Talk

Schedule a virtual meeting with one of our financial advisors 

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Schedule a meeting with a financial advisor in Stamford, CT

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Schedule a meeting with a financial advisor in Northbrook, IL

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Schedule a meeting with a financial advisor in Greenville, SC

Contact Us

About NS Capital

Portfolio &
Money Management

Resources

Contact Us

- Key People 

- Fiduciary Advice

Asset Safety

No Conflicts
 

- FAQ Link 

- Investment Committee

- Retirement Portfolio

- Investment Fundamentals

- Philosophy

- Beta Due Diligence

- Alpha Due Diligence 

- What is Required for
   Active Management 

- Wise Words

(866) 676-6002
info@nscadvisor.com
Headquarters:
6 Landmark Square - Suite 400
Stamford, CT 06901
(866) 676-6002
Other Advisor Locations:
Chicago
Greenville
  • LinkedIn
  • YouTube

 

 

IMPORTANT DISCLOSURE INFORMATION   

 

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Check the background of this firm on FINRA’s BrokerCheck.           

 

NS Capital LLC is a Registered Investment Adviser. NS Capital and its representatives are in compliance with the current filing requirements imposed upon registered investment advisers by those states in which NS Capital maintains clients. NS Capital may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. NS Capital’s web site is limited to the dissemination of general information pertaining to its advisory services, and through the NS Blog access to additional investment-related information, publications, and links.  Accordingly,  NS Capital’s web site on the Internet should not be construed by any consumer and/or prospective client as NS Capital’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.  Any subsequent, direct communication by NS Capital with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of NS Capital, please contact the SEC or the state securities regulators for those states in which NS Capital maintains a notice filing.  A copy of NS Capital current written disclosure statement discussing NS Capital’s business operations, services, and fees is available from NS Capital upon written request. NS Capital does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to NS Capital’s web site or incorporated herein, and takes no responsibility such content.  All such information is provided solely for convenience purposes only and all users should be guided accordingly.

 

Please remember that different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment or investment strategy (including those undertaken or recommended by NS Capital), will be profitable or equal any historical performance level(s).

 

Certain portions of NS Capital’s web site (i.e. newsletters, articles, commentaries, etc.) may contain a discussion of, and/or provide access to, NS Capital (and those of other investment professionals) positions and/or recommendations as of a specific prior date.  Due to various factors, including changing market conditions, such discussion may no longer be reflective of current position(s) and/or recommendation(s).  Moreover, no client or prospective client should assume that any such discussion serves as the receipt of, or a substitute for, personalized advice from NS Capital, or from any other investment professional. NS Capital is neither an attorney nor an accountant, and no portion of the web site content should be interpreted as legal, accounting or tax advice. 

 

Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if NS Capital is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of NS Capital by any of its clients.  Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Each client and prospective client agrees, as a condition precedent to his/her/its access to NS Capital web site, to release and hold harmless , NS Capital’s officers, directors, owners, employees and agents from any and all adverse consequences resulting from any of his/her/its actions and/or omissions which are independent of his/her/its receipt of personalized individual advice from NS Capital.

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© 2020-2025 NS Capital LLC. All Rights Reserved.  

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